Sales systems for clean tech growth

Go-to-market strategy and sales infrastructure for cleantech startups.

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Off-the-shelf Ready Projects

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ICP Report

WHO to sell to

Outputs:
Segmented account list (companies)
Buyer personas within those companies (roles, titles, seniority)
Contact details (email, phone, LinkedIn)
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Unique Value: Everything else you sell relies on having the right list.
This is the foundation.

Timeline: 4 weeks

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CRM Build Kit

HOW to track and manage

Outputs:
CRM fully configured (HubSpot, Pipedrive, Apollo, etc.)
Pipeline stages & definitions
Automation rules (reminders, email triggers)
Custom dashboards & reports
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Unique Value: Prevents opportunities from falling through the cracks and allows you to measure performance.

Timeline: 6-8 weeks

[digital project] a website homepage design (for an ai legal tech company)

Outreach Pack

WHAT to say

Outputs:
Multi-step email sequences
Messaging scripts
Call scripts and voicemail templates
Messaging “angles” for personalization
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Unique Value: Removes the guesswork from first-touch and follow-up messaging so you can scale outreach confidently.

Timeline: 4 weeks

[digital project] a website homepage design (for an ai legal tech company)

Playbook & Enablement Library

HOW to sell once you’re talking to them

Outputs:
Step-by-step sales process map
Meeting agendas, demo scripts
Objection-handling guide
Closing & follow-up cadences
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Unique Value: Increases close rates by making selling consistent and repeatable.

Timeline: 6-8 weeks

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Partner & Channel Toolkit

HOW to win through other people’s networks

Outputs:
Partner target list
Partner-facing collateral (ROI calculators, co-marketing case studies)
Onboarding checklist & activation process
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Unique Value: Expands reach without scaling headcount + a multiplier for market entry and deployment models.

Timeline: 4-6 weeks

[digital project] a website homepage design (for an ai legal tech company)

Market Expansion Kit

HOW to enter new geos or verticals

Outputs:
Step-by-step sales process map
Meeting agendas, demo scripts
Objection-handling guide
Closing & follow-up cadences
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Unique Value: Increases close rates by making selling consistent and repeatable.

Timeline: 8-12 weeks

Industry & Stage Specific

We use the The Climate Brick framework to drive our understanding of why GTM matters at different stages in different industries. Access more information here.
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B2B SaaS

Launch Velocity

Pre-Seed → Seed

Outputs:
Segmented early adopter account list
Conversion-focused outreach sequences
CRM setup for founder-led sales
Sales playbook for repeatable motion
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Unique Value: Turn your first product trials into paying customers and build a sales process that’s ready to scale when you are.‍
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Timeline: 17 weeks

Vertical Lift

Series A → B

Outputs:
Refined ICP for new verticals
CRM infrastructure for multi-segment tracking
Sales playbook for growing teams
Market entry plan with localized messaging
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Unique Value: Expands your winning sales motion into new markets and verticals without losing efficiency or clarity.‍
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Timeline: 24 weeks

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HardTech Innovation

Market Ignition

Seed → Series A

Outputs:
ICP for innovation-friendly buyers
Educational & conversion-focused messaging
CRM pipeline tracking
Sales playbook aligning technical & commercial teams

‍Unique Value: Turns prototypes into real revenue by winning lighthouse customers and creating a repeatable sales path.
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Timeline: 19 weeks

Channel Surge

Series A → B

Outputs:
Target list for channel partners
CRM built for partner + direct pipelines
Sales playbook for internal & partner use
Partner & Channel Toolkit for onboarding and co-selling
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Unique Value: Accelerates expansion by using channel partners to amplify reach without a huge internal sales team.
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Timeline: 24 weeks

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Asset-as-a-Service

Recurring Engine

Seed → Series A

Outputs:
ICP targeting for recurring use buyers
Outreach campaigns focused on ROI & contract value
CRM tracking renewals & upsells
Playbook for subscription-based sales

Unique Value: Increases contract LTV and strengthens retention metrics for future fundraising.
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Timeline: 19 weeks

Partner Flywheel

Series A → B

Outputs:
ICP for deployment partners
CRM with dedicated partner pipeline
Playbook for partner enablement
Partner Toolkit for program structure & recruitment
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Unique Value: Reduces CAC and scales deployments through trusted alliances.
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Timeline: 24 weeks

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Clean Energy Deployment

Deployment Accelerator

Seed → Series A

Outputs:
ICP for EPCs and integrators
Partner recruitment outreach materials
CRM for deployment tracking
Playbook for rapid partner ramp-up

Unique Value: Positions you for rapid install growth and market credibility.
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Timeline: 19 weeks

Territory Breakthrough

Series A → B

Outputs:
ICP for partners in target regions
CRM for multi-region management
Partner & Channel Toolkit for local partner setup
Market Expansion Kit for region-specific GTM

Unique Value: Ensures each new territory launches strong with the right partners and tailored messaging.
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Timeline: 29 weeks

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Why "Spiral Grain"?
Spiral grain is a tree's natural survival response to harsh environmental challenges like strong winds, steep slopes, or unstable soil conditions. By growing wood fibers in a twisted, corkscrew pattern instead of straight lines, trees create a stronger, more flexible structure that can better withstand these stresses and survive longer.
‍
This awe-inspiring adaptation shows how trees actively modify their internal architecture to increase their chances of thriving in difficult environments.

Thriving in difficult environments is the nature of Cleantech. The planet has already given us a roadmap of how to deliver the impact we know our companies can.
Let's build Spiral Grain growth into your operations together.